UMUSIC HOTEL MADRID X MAD COOL FESTIVAL 2025

From July 8 to 12, 2025, UMusic Hotel Madrid hosted an exclusive pop-up shop celebrating the Mad Cool Festival. Located in the hotel lobby, the pop-up offered limited-edition merchandise from artists like Glass Animals, FINNEAS, and Alessi Rose, along with select exclusive designs. It provided fans with a unique opportunity to connect with the festival's vibrant atmosphere.