UMusic Hotels is a new global collection of experiential hotel properties inspired by music.
Our story is just beginning, and we are excited to share the news.
UMusic Hospitality & Lifestyle (UMHL) has announced the appointment of David Kuperberg as Senior Vice President of Development. Joining the leadership team with over two decades of experience, Kuperberg will lead the company’s development strategy and support expansion efforts across North America.
UMusic Hospitality & Lifestyle takes a strategic step in its global expansion by entering the beach club sector. Through a new joint venture with IMI Group, the company combines the global power of music with world-class operational expertise to create UMusic Beach Clubs & Lifestyle, a new international concept in leisure and hospitality.
The world of UMusic grew again today with the opening of two new UMusic Shop locations in New York and London. Each space offers something that has been quietly missing in the digital age. A place where fans can hold the music they love, feel the weight of vinyl, discover exclusive collections and step into a culture that still lives off the page.
UMusic Hospitality and Lifestyle President, Jordi Solé, recently joined Revinate’s Hotel Moment podcast to explore how music can transform the way guests connect with a hotel. The conversation offered an inside look at how UMusic Hotels approaches personalization, storytelling, and emotional connection through the lens of culture and creativity.
Muse.World recently sat down with our General Manager, Iñigo Sánchez-Crespo Ateca, for a conversation about the spirit of UMusic Hotel Madrid and the revival of the iconic Teatro Albéniz—a project where hospitality becomes a stage and every stay feels like a story unfolding.
UMusic Hotel Madrid has been awarded Best Brand Concept at the 25th edition of the Hospitality Awards, held in Paris and presided over by Barbara Muckermann under the High Patronage of the President of the French Republic. This honor recognizes the hotel’s vision of redefining hospitality through the power of music, culture and creative storytelling.
UMusic Hotel Madrid has been recognized with three distinctions at the 2025 MUSE Hotel Awards: Concept Hotel, Entertainment Hotel, and Event Hotel.
UMusic Hospitality & Lifestyle (UMHL) has joined forces with UN Tourism and the Center for Music Ecosystems (CME) to unlock the power of music tourism as a driver of innovation, investment, and opportunity around the world.
UMusic Hotel Teatro Albéniz, together with Villanos del Jazz, presents Jazz Mondays, a new concert series that runs from October 27 to November 24 as part of the official JAZZMADRID program, organized by the Madrid City Council’s Department of Culture.
Pioneering hospitality group taps NetSuite and OPERA Cloud to scale and deliver unforgettable guest experiences
Dedicated to music, culture, and community, UMusic Shop has signed an agreement with Fundación Juan XXIII to inclusively produce 15,000 bags that will accompany every purchase at the space, highlighting the talent and professionalism of people at risk of or experiencing psychosocial vulnerability.
More Than a Name Change: A Strategic Evolution
An immersive tribute to one of flamenco’s greatest voices.
An immersive retail experience where music, culture, and fandom meet in the heart of the city.
British Airways Holidays has given us a standing ovation, awarding us a 2024 Customer Excellence Award in recognition of our commitment to unforgettable guest experiences.
UMusic Hotels proudly joins Universal Music Group (UMG) in celebrating the winners of the Music 4 Good Sweepstakes, a global initiative that brings fans closer to their favorite artists while making a meaningful impact on communities in need.
We are thrilled to announce our nomination in the prestigious Condé Nast Traveler Awards 2025 in the Hotel Bleisure category.
Get ready to travel back in time with UMusic Hotel Madrid as we invite music and pop culture lovers on a nostalgic journey to the 80s with Aquellos Años Locos. This immersive exhibition celebrating the decade that changed everything is free and open to the public Running until March 9 on the hotel’s second floor.
UMusic Hotel Madrid was proud to host the 17th edition of Recognition Night, an annual event organized by the Madrid City Council to honor professionals who drive conference tourism in the capital. Chaired by Almudena Maíllo, Councillor for Tourism and President of the Madrid Convention Bureau, the event recognized 19 industry leaders for their contributions to the city’s thriving meetings and events sector.
Additional new hires include Javier Leal, Senior Vice President of Project Management, and Oscar Serrano, Senior Vice President of Sales & Marketing.
Can a music label make a good hotel brand? Universal Music Group believes you'll pay $400 a night to stay at its new Umusic Hotels. It aspires to build "cultural hubs" that combine hotel, entertainment, and local music heritage.
The Universal Music Group opening is a five-star experience for the gig-going crowd. It’s also the perfect place to stay for a foodie city break, says Claire Cohen.
A historic Broadway-quality theater and Madrid's pulse at your fingertips. Location, location, location. Nestled in the very heart of Madrid, few properties can boast a better location.
Madrid is hosting the first UMusic Hotel, a venture that aims to become an entertainment hub in the heart of the capital of Spain.
Madrid-based UMusic Hotels partners with Universal Music Group as it works to turn its hotels into creative hubs that bring the community experience inside its walls.
The 23 best places to visit—and revisit—on and around the Iberian Peninsula in 2023, as chosen by the editors of Condé Nast Traveller Spain.
Travellers to Madrid will soon enjoy a world-first experience filled with rhythm and soul, with Universal Music Group’s hotly-anticipated hospitality debut –UMusic Hotel Madrid – welcoming guests from November 14.
For media inquiries originating from the US and Canada, please contact:
Element Brand Group
Michael Kutach, Senior Vice President
Tel: +1 (310) 993-1070
Michael@elementbrandgroup.com
For media inquiries originating from Europe, please contact:
The Apartment
Álvaro Pérez
alvaro@theapartment.es
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