A NEW NAME, THE SAME VISION: UMUSIC HOSPITALITY AND LIFESTYLE

Published on July 23, 2025

More Than a Name Change: A Strategic Evolution

portrait image: A NEW NAME, THE SAME VISION: UMUSIC HOSPITALITY AND LIFESTYLE

We’re taking an exciting step forward in our brand evolution: UMusic Hotels is now UMusic Hospitality and Lifestyle. 

This change doesn’t affect our structure or values. On the contrary, it strengthens our vision as a global company creating unique experiences where entertainment, hospitality, and community come together. Furthermore, this evolution allows us to expand our business model and footprint by exploring new opportunities in retail and branded experiences, creative content, and audience engagement. 

Powered by Universal Music Group, our mission remains the same: to connect people, places, and emotions through the transformative power of music. This new identity better reflects who we are today, and the exceptional future we’re building together. 

Thank you for being part of the journey. 

 
The best is yet to come. 

 

For press inquiries, interviews, or additional information, please contact:

UMUSIC HOTEL MADRID - PRESS & COMMUNICATIONS

The Apartment Strategic Communication

Álvaro Pérez

alvaro@theapartment.es