UMUSIC HOTELS LAUNCHES FIRST-EVER UMUSIC SHOP AT UMUSIC HOTEL MADRID

UMusic Hotels has officially opened the doors to its first retail destination: the UMusic Shop, now live inside UMusic Hotel Madrid. Designed as a cultural hub as much as a boutique store, this launch marks an exciting evolution in our mission to bring music to life in unexpected, tangible ways.

Located in the center of Madrid with direct access from Carretas Street, the UMusic Shop transforms the traditional retail experience into a multidimensional journey for fans, artists, and travelers alike. Spread across two thoughtfully designed floors, the space combines lifestyle and sound, storytelling and design. We’re celebrating music not just as something you hear, but something you live, wear, and take with you.

Inside, visitors will discover high-fidelity sound systems, vinyl collections, artist-driven merchandise, and exclusive collaborations. All curated to spark inspiration and deepen fandom. A stylish café corner offers grab-and-go refreshments, while fitting rooms and modular displays create a boutique atmosphere ideal for exploration and connection. Natural materials and ambient lighting complete the warm, modern aesthetic.

But the UMusic Shop is more than a store. It’s a stage for discovery. The space will host a dynamic mix of cultural programming including live artist appearances, listening sessions, exclusive product drops, and rotating exhibitions that dive into the stories behind the music. From global icons to local legends, this is where fans can experience the Universal Music Group catalog in a whole new way.

With Mad Cool Festival just around the corner, UMusic Shop will also serve as an anchor for exclusive experiences, artist moments, and immersive activations throughout the summer and beyond.

Wrapped in red velvet and lined with sound, the UMusic Shop is a physical expression of what we believe in at UMusic Hotels: connection, creativity, and the transformative power of music.

“The UMusic Shop is more than a store; it’s a space for discovery, inspiration, and fan connection,” said Jordi Solé, President, UMusic Hotels. “We’re proud to bring this vision to life in Madrid—and this is only the beginning.”

The UMusic Shop joins Universal Music Group’s growing portfolio of premium retail experiences, following the flagship UMG store in Tokyo’s iconic Harajuku district.

For press inquiries, interviews, or additional information, please contact:

UMUSIC HOTEL MADRID - PRESS & COMMUNICATIONS

The Apartment Strategic Communication

Álvaro Pérez

alvaro@theapartment.es