MORE THAN MERCH: A COLLABORATION WITH PURPOSE

UMusic Shop commits to workplace inclusion together with Fundación Juan XXIII to inclusively produce bags that will accompany every purchase at the space, highlighting the talent and professionalism of people at risk of or experiencing psychosocial vulnerability. 

portrait image: MORE THAN MERCH: A COLLABORATION WITH PURPOSE

UMusic Shop teams up with Fundación Juan XXIII to produce shopping bags for the newly opened space in Madrid.

UMusic Shop is more than a space for music and culture; it’s also a place where inclusion takes center stage. To mark its opening in Madrid, we partnered with Fundación Juan XXIII to produce 15,000 shopping bags that now accompany every purchase. 

For over 55 years, Fundación Juan XXIII has been creating opportunities for people with intellectual disabilities and those at risk of social vulnerability. By producing these bags through its Packaging division, the Foundation not only showcased its craftsmanship but also reinforced the value of inclusive employment. 

Every bag is more than packaging—it’s a reminder that music and purpose can come together to inspire change. 

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