UMUSIC HOSPITALITY & LIFESTYLE FEATURED ON THE HOTEL MOMENT PODCAST: HOW MUSIC SHAPES A MORE PERSONAL WAY TO TRAVEL

Jordi shared how every stay begins long before a guest arrives and continues long after they leave. For him, understanding the emotional journey is what allows hospitality teams to create moments that feel crafted and intentional. As he explains, “Personalization is key for all hoteliers, but it’s especially key for us because we integrate music into this personalization.”

This belief shapes how UMusic Hotels blends technology with curated musical touchpoints. Everything is designed to help guests feel something. From the first message they receive to the atmosphere they step into. From the energy of a live show to the quiet memory they take home.

Jordi also spoke about finding a clear identity in a crowded market. Purpose, creativity, and authenticity guide our approach. As he puts it, “You need to find where is your magical spot and own it, because that’s where you’ll become a standout competitor.” For UMusic Hotels, that spot is the intersection of music, culture, and community.

Part of the conversation explored how this philosophy takes shape in real experiences. Fans can stay with us and feel connected to the artists and stories they love. Rooms can be paired with theater tickets. Stays can be elevated with backstage moments and personalized encounters. Jordi described it simply: “We sell the room with a ticket at our theater, but also with more curated and crafted experiences for the fans, like a meet and greet with the artist, like a backstage pass. If you want to go first row and meet the artist, then you stay with us at the suite.”

This approach turns hospitality into something more dynamic. It creates a place where travelers, fans, and local communities come together. A place where culture is not an add-on, but a living part of the stay.

By putting music at the center, UMusic Hotels is designing a new kind of experience. Personal. Connected. Full of meaning. And always rooted in the belief that the right moment can stay with you long after the trip ends.

You can listen to the full episode of Hotel Moment here: https://lnkd.in/eRAcfrgx