UMUSIC HOTELS TURNS UP THE VOLUME WITH ORACLE CLOUD APPLICATIONS

Published on October 2, 2025

Pioneering hospitality group taps NetSuite and OPERA Cloud to scale and deliver unforgettable guest experiences

portrait image: UMUSIC HOTELS TURNS UP THE VOLUME WITH ORACLE CLOUD APPLICATIONS

UMusic Hospitality & Lifestyle (UMHL) is turning up the volume on its operations. Through its flagship brand, UMusic Hotels, the company is using Oracle NetSuite and the Oracle OPERA Cloud hospitality platform to amplify its mission: bringing fans closer to the music and artists they love while delivering one-of-a-kind stays.

With NetSuite and OPERA Cloud, UMusic Hotels now has a 360° view of its business, smarter financial workflows, and new ways to engage guests in real time. These tools create the backbone for scaling across Europe, the US, and Latin America—without missing a beat.

“Our goal is to create immersive, unforgettable guest experiences across the world—and that takes technology that can keep up,” said Javier Ferrer, IT PMO Manager, UMusic Hotels. “With NetSuite’s cloud-based system, we can manage our operations from anywhere, scale quickly, and make faster, better decisions. Coupled with OPERA Cloud, we’re able to deliver seamless guest experiences from check-in to check-out.”

UMusic Hotels is reshaping hospitality by weaving together live events, ecommerce, and branded merch—while maintaining the elevated service you’d expect from a global brand. NetSuite streamlines and automates financial workflows across international properties, speeding up decision-making and improving performance. Meanwhile, OPERA Cloud puts deeper guest insights into the hands of the team, allowing them to deliver next-level, personalized experiences across the hotel. Oracle Simphony rounds it out by powering restaurant and UMusic Shop point-of-sale systems, ensuring smooth service with every order.

“UMusic Hotels is pioneering a new type of experience that blends music, travel, and discovery,” said Alberto Lozano Gómez, Senior Director, Southern Europe, Oracle NetSuite. “With NetSuite and OPERA Cloud, they have the right tools to deliver extraordinary experiences and support their ambitious global expansion.”

 

About Oracle

Oracle offers integrated suites of applications plus secure, autonomous infrastructure in the Oracle Cloud. Learn more at oracle.com.

About Oracle NetSuite

For more than 25 years, Oracle NetSuite has helped organisations of all sizes grow faster and work smarter with its AI-powered cloud business platform.

About Oracle Hospitality

Oracle Hospitality delivers cloud-based PMS, POS, analytics, and distribution tools to help hotels streamline operations, personalise the guest journey, and drive profitability. Learn more at oracle.com/hospitality.

About UMusic Hospitality & Lifestyle (UMHL)

UMusic Hospitality & Lifestyle is a global hospitality and lifestyle company created in partnership with Universal Music Group. Its portfolio includes UMusic Hotels, UMusic Shop, branded residences, and immersive experiences—all designed to connect fans to music, culture, and community in transformative ways.