UMUSIC HOSPITALITY & LIFESTYLE AND IMI GROUP UNVEIL UMUSIC BEACH CLUBS & LIFESTYLE
Published on March 18, 2026
UMusic Hospitality & Lifestyle takes a strategic step in its global expansion by entering the beach club sector. Through a new joint venture with IMI Group, the company combines the global power of music with world-class operational expertise to create UMusic Beach Clubs & Lifestyle, a new international concept in leisure and hospitality.
Key Pillars:
Strategic Expansion: international development and growth of UMusic Beach Clubs & Lifestyle in established and emerging markets.
The Five-Star Concept: the creation of a new category of luxury beach clubs under the UMusic Hospitality & Lifestyle brand.
Cultural Connection: integrating artist showcases, music programming, and digital tools to create a participatory and connected fan experience.
“O Beach has always been about a feeling,” says Maxi Johal, Chairman of IMI Group. “This joint venture gives us the opportunity to bring that energy to new destinations alongside UMusic, while staying true to our DNA.”
FOLLOW US ON
