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FROM HOTELS TO A LIFESTYLE PLATFORM

Partner with UMusic Hotels for Industry-Leading Innovation

Powered by Universal Music Group, UMusic takes hospitality beyond accommodation, blending music, entertainment, and creativity into immersive experiences. We transform hotels into destinations that function like platforms, driving growth through diverse revenue streams, including concerts, activations, merchandise, retail, and branded experiences that resonate with fans, superfans, and communities.

HOW UMUSIC CREATES VALUE

Unlike traditional hotel brands, UMusic transforms properties into experience platforms. Our partnership with Universal Music Group enables us to generate premium demand, monetize beyond rooms, and build a defensible growth model powered by entertainment and community.

ENTERTAINMENT (OUR SOUL)

Access to Universal Music Group’s global ecosystem of artists and content transforms every property into a cultural stage, creating premium demand and international visibility.

HOSPITALITY (OUR CRAFT)

Five-star accommodations and service, redefined through cultural storytelling and curated programming, consistently outperform traditional compsets on ADR, RevPAR, and guest satisfaction.

EXPERIENCES & CONNECTIONS (OUR PROMISE)

Immersive activations, from live concerts to curated fan moments, convert one-time visitors into not only loyal repeat guests, but superfans, expanding lifetime value and strengthening community impact.

EXTENDED VALUE (OUR ECOSYSTEM)

Beyond rooms, UMusic scales into concerts, retail, F&B, branded residences, and merchandise. This diversification multiplies revenue streams, improves margins, and protects long-term asset value.

THE POWER OF UNIVERSAL MUSIC

Universal Music Group, the world’s leading music company, powers UMusic with unmatched global scale: 7,000 artists, 70 labels, over 3 million recordings, and presence in 200 markets. This partnership transforms UMusic into a brand with global audience reach, powerful demand drivers, and marketing strength that traditional hotel brands cannot replicate. For our partners and stakeholders, it means stronger differentiation, multiple revenue levers, and long-term asset value.

200

Markets (60 countries)

Artists

Labels

3M+

Music Recordings

250

Digital partners

LEADING MUSIC ENTERTAINMENT COMPANY
UNIVERSAL MUSIC GROUP

THE UMUSIC ADVANTAGE

UMusic Hotels are the foundation of a broader lifestyle platform that integrates hospitality, entertainment, retail, and branded experiences. This unique model multiplies revenue streams, expands market reach, and creates scalable growth opportunities worldwide

Diversified revenue model. UMusic Hotels are just the foundation. The brand scales into concerts, F&B, branded retail, merchandise, and residences, creating multiple revenue streams.

This diversification strengthens margins, reduces reliance on room revenue, and builds resilience against market cycles.

Scalable lifestyle ecosystem. The UMusic model adapts to urban, resort, and mixed-use developments worldwide.

With growth potential through management contracts, joint ventures, and franchising, the platform offers investors a flexible path to expansion and accelerated global scale.

Brand power + marketing engine. Powered by Universal Music Group, UMusic leverages a global fan base, artist ecosystem, and promotional platforms to drive demand.

Cross-promotion across concerts, retail, and digital channels lowers customer acquisition costs and builds long-term loyalty that traditional hotel brands cannot match.

Community & cultural impact. UMusic strengthens cities by revitalising historic venues like Teatro Albéniz, promoting cultural tourism, and supporting local economies.

For investors, this cultural impact aligns with ESG priorities and enhances access to government incentives and community partnerships.

SALES CHANNELS

Powered by Universal Music Group, UMusic Hotels transcends traditional hospitality distribution channels by tapping into exclusive, artist-driven platforms. Leveraging customer data, we deliver personalized hotel offers and expand our reach through diverse sales avenues. Our brand is dedicated to deepening artist-fan engagement, utilizing artists as influential sales partners to generate incremental revenue across all products and services, fueling continued growth for the business.

PHYSICAL

These initiatives span a broad spectrum of offerings, from the release of music singles and full albums to branded merchandise and unique experiences. These activations help raise brand awareness by positioning the platform as both the venue and the host for culturally relevant events.

DIGITAL

By tapping into UMG’s extensive pool of music fans and data, we unlock the potential to create tailored travel and music experiences, while running high-impact, data-driven marketing campaigns that connect audiences through personalised digital engagement.

TRAVEL ENTERTAINMENT MARKETPLACE

At the cutting edge of innovation, this platform enables users to customise their journey—from flights and hotels to event access and artist content. Through partnerships with labels, artists, and influencers with a combined reach of over 5 billion, we promote unique music-focused travel packages.

HOSPITALITY: MUSIC MEETS DESIGN

UMUSIC LOCATIONS

NOW OPEN | COMING SOON

DISCOVER OUR HOTELS

UMUSIC ECOSYSTEM OF BRANDS

UMusic extends beyond a single product into a diversified ecosystem of brands. Together, they capture multiple revenue streams, strengthen guest engagement, and create scalable growth opportunities across hospitality, entertainment, retail, and real estate.

UMUSIC HOTELS

The foundation of the platform. Premium hotels that merge hospitality with music-driven experiences, positioning each property as a cultural hub.

UMUSIC HOTELS LIVE

Integrated theaters and live performance spaces that bring concerts, shows, and entertainment directly into the hotel environment, driving incremental traffic and revenue.

UMUSIC RESORTS

Immersive resort destinations combining leisure, wellness, and music programming, designed for extended stays and lifestyle-driven travel markets.

UMUSIC COLLECTION

A unique portfolio of boutique hotels, each meticulously crafted around a specific musical theme. Whether inspired by a renowned record label, a captivating genre, or a legendary artist, these intimate havens immerse guests in a world of music resonates with their passions.

UMUSIC RESIDENCES

Branded living spaces that extend UMusic into residential real estate, blending premium services with lifestyle amenities inspired by music and culture.

UMUSIC SHOPS

Immersive retail spaces offering merchandise, exclusive collaborations, and cultural activations that connect fans and guests with the UMusic brand beyond their stay.