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ART & CREATIVITY

We invite local visual artists to reimagine Universal Music Group’s iconic music and IP, together with other cultural inspirations, turning our hotels into living canvases that showcase creativity, support local talent, and offer guests a one-of-a-kind artistic journey. At UMusic Hotels, visual culture is an amplifier of musical culture — extending the power of music across disciplines to enrich the guest experience in unexpected ways.

BELIN

Located on the fifth floor of UMusic Hotel Madrid, Belin’s urban art resonates with music, creating a visual symphony of color and form.

A pioneer of Postneocubism, Belin began with graffiti in the 1990s before evolving into hyperrealism and cubist-inspired expression. His work distorts reality to explore human behavior, blending rhythm, emotion, and music into powerful visual narratives.

 

HUGO SFHIR

Located on the third floor of UMusic Hotel Madrid, Hugo Sfhír’s work embodies a bold commitment to pushing artistic boundaries.
Known for his meticulous attention to detail and distinctive hyperrealism, Sfhír filters reality through a visceral, thought-provoking lens. His art explores themes from nature to consumer culture, leaving an indelible mark not only in Madrid but also on walls across the globe, from China to the Sahara.

 

MASEDA

Located on the fourth floor of UMusic Hotel Madrid, Maseda blends elements of street art and graffiti with the precision of academic painting, creating a dramatic and emotionally charged visual language.

His acclaimed collection, 27’s Club, pays tribute to musicians such as Jimi Hendrix, Kurt Cobain, Amy Winehouse, and Janis Joplin. Known for his intense focus on the eyes, Maseda reveals the inner turmoil and creativity of these artists, while also reflecting his own struggles and journey. Guided by music as his muse, his paintings radiate passion and authenticity, making his work as captivating as the legends he portrays.

 

SUSO33

Located on the third floor of UMusic Hotel Madrid, Suso33 brings a vibrant fusion of creativity and urban energy, capturing the spirit of the city through dynamic forms and bold colors.

A celebrated figure in the global street art community, the Madrid-born artist has gained international recognition for his innovative approach to graffiti and urban art. His abstract forms and vivid palettes reflect a deep understanding of the urban environment, making his work a captivating and thought-provoking expression of the modern urban experience.

 

WILLIE MARQUÉZ

Located on the first floor of UMusic Hotel Madrid, Willie Márquez’s art is a journey of purity and authenticity, where each stroke resonates with spontaneous expression and the joy of creation.

With over 25 years of artistic experience, Márquez has built a versatile portfolio spanning painting, sculpture, and design. His collaborations with global brands like Swarovski and Timberland, as well as musicians such as Josemi Carmona and Antonio Vega, highlight his ability to merge art with culture. Today, his work continues to evolve with a focus on individuality, purity, and creative freedom.



RICARDO CAVOLO

Located on the fifth floor of UMusic Hotel Madrid, Ricardo Cavolo’s creations celebrate the power of storytelling through visual art, enriching the cultural tapestry of Spain and beyond.

Known for his intricate, vividly colored compositions, the Salamanca-born artist draws inspiration from folklore, literature, and the human experience. His multidisciplinary journey, spanning illustration, painting, and tattooing, has made a profound impact on both national and international art scenes, blending traditional and contemporary influences in a distinctive and captivating style.



 

MADE IN MADRID

Beyond featuring renowned local artists, UMusic Hotel Madrid opens its doors to creativity with a rotating platform where emerging artists can showcase their work. Selected pieces will be displayed within the hotel and across UMusic’s digital platforms, giving new voices a stage to connect with clients, guests, and fans and contribute to the evolving artistic tapestry of the city.

 

If you are an artist from Madrid or the surrounding community, share your work with us for a chance to be featured at UMusic Hotel Madrid.